Our Story
Empowering rural and urban marginal women artisans while promoting Indian regional handicrafts.
Rooted in Tradition. Built With Purpose.
Sadhana Craft LLP is a professionally managed enterprise engaged in manufacturing processed earthenware products under its own brand name, “Mitti Craft House.”
As a premium supplier to the earthenware industry, we are known for creating products with an eco-friendly approach, traditional craftsmanship, care, attention and high-quality materials.
From the beginning of 2018, we started focusing on building a retail product brand and are now present in more than 12 cities across India.
Mitti Craft House makes a wide range of clay products, including Indian traditional pottery, tableware, kitchenware, festival accessories, pooja items, décor, planters, diffusers and diyas.
It is an all-women initiative created to empower rural and urban marginal women artisans while promoting Indian regional handicrafts.
Three Women. One Shared Vision.
Together, the three women partners exceeded the targets they set for themselves. They did not hesitate to enter the demanding world of modern consumer goods and have repeatedly risen to every challenge.
After painstaking efforts to develop an earth-friendly brand and stand against all odds, their patience and perseverance began to pay off.
By 2019, Mitti Craft House had entered a new chapter with its own e-store, ready to take Indian craftsmanship to customers across the world.
Mission
Creating sustainable livelihoods while preserving India's regional pottery and handicraft traditions.
- Provide alternative livelihood opportunities to women from rural, tribal and urban slum communities.
- Promote Indian pottery and local handicrafts worldwide through digital business and online stores.
- Empower women through employment and improved earnings.
- Support village handicrafts and small-scale industries.
- Train women to develop and manage their own product ranges.
- Help disadvantaged women become financially independent.
- Create eco-friendly products using affordable and abundant natural resources.
- Preserve Indian culture and protect declining rural handicraft industries.
- Provide work-from-home opportunities to women.
Vision
Building a globally recognised earthenware brand rooted in sustainability and Indian craftsmanship.
- Establish our own manufacturing facility.
- Expand operations beyond Mumbai.
- Grow our export presence across more countries.
- Supply major distributors, supermarkets and departmental stores.
- Reduce plastic usage by encouraging earthenware products.
- Promote products through village haats, trade fairs and craft exhibitions.
- Build a pan-India distribution and franchise network.
- Complete the digitisation of business operations.
- Enter European and intercontinental markets through national and international fair-trade organisations.