ABOUT US

An Initiative by women,
for women, with women.
Who we are

SADHANA CRAFT LLP is a professionally managed enterprise engaged in manufacturing of processed earthenware products under their own brand name “MITTI CRAFT HOUSE “

As the premium supplier to the earthenware industry, we are known for making our products with Eco-friendlier, traditional, care, attention and using the best quality. From the beginning of 2018, we started focusing on building a retail brand product and are now present in more than 12+ Cities across India.

“MITTI CRAFT HOUSE “makes a wide range of clay items in the form of Indian traditional pottery, tableware, kitchenware, Indian festival accessories, pooja items, décor, planters, diffusers, diyas (oil lamps) etc. It is an all-women’s initiative to empower rural and urban marginal women artisans and promote Indian regional handicrafts.

Together the 3 women partners have exceeded the target they set for themselves. They didn’t hesitate to enter the demanding world of fancy consumer goods that flood the market today. They have repeatedly risen to the challenge. After many painstaking efforts to develop an earth friendly brand and standing against all odds, their patience and perseverance has paid off. Come 2019 and MITTI CRAFT HOUSE sees itself in a new light with its own E-store business ready to reach across the whole world.

Mission

  • Provide alternative means of livelihood to the women of rural, tribal and urban slum areas.
  • Promote Indian pottery and local handicrafts worldwide through digitization of business and online E stores.
  • Empower women by providing them employment and augment their earnings.
  • Support and sustain village handicrafts and small-scale industries.
  • Train women on engineering their own product range.
  • Reach out to women who live in misery and deprivation and make them financially independent by providing them a means of livelihood.
  • Make eco friendly products by using the most inexpensively and abundantly available natural resources of mother Earth.
  • Preserve Indian culture by saving dying Indian rural and village handicraft industries.
  • Provide work from home opportunities to women.

Vision

  • Start own manufacturing facility.
  • Move works operations beyond Mumbai.
  • Expand export base to other countries of the world.
  • Supply to major distributor channels, super markets and departmental stores.
  • Stop plastic usage; conserve environment by encouraging earthenware.
  • Promote products in popular Village Haats, trade fairs and craft exhibitions across Metros like Delhi, Bengaluru, Jaipur etc. and tier 2 and tier 3 cities.
  • Pan India distribution and franchisee of Mittikraft products.
  • Complete digitization of business.
  • Penetrating European and Inter Continental markets by tying up with national and international fair trade organizations.